The value chain framework of Michael Porter is a model that helps to analyze specific activities through which firms can create value and competitive advantage
Inbound Logistics: includes receiving, storing, inventory control, transportation scheduling
Outbound logistics: the activities required to get the finished product to the customers: warehousing, order fulfillment, transportation, distribution management
Value Chain model of Michael Porter marketing and sales: the activities associated with getting buyers to purchase the product including channel selection, advertising, promotion, selling, pricing, retail management, etc.
Service: the activities that maintain and enhance the product’s value, including customer support, repair services, installation, training, spare parts management, upgrading.
Procurement: of raw materials, servicing, spare parts, building, machines
Technology development: includes technology development to support the value chain activities, such as research and development, process automation, design, redesign
Human resource management: the activities associated with recruiting, development (education), retention and compensation of employees and managers.
Form infrastructure: includes general management, planning management, legal, finance, accounting, public affairs, quality management
No hay comentarios:
Publicar un comentario